Product Marketing Launch Plan

Define target audience segments and personas

Due: May 10, 2025 (in 1 days)

Craft core value proposition and messaging

Due: May 12, 2025 (in 3 days)

Develop marketing objectives and KPIs

Due: May 16, 2025 (in 7 days)

Create competitive differentiation strategy

Due: May 19, 2025 (in 10 days)

Determine marketing budget allocation

Due: May 23, 2025 (in 14 days)

Build content marketing plan (blog posts, whitepapers)

Due: May 30, 2025 (in 21 days)

Develop email marketing strategy and sequence

Due: Jun 06, 2025 (in 28 days)

Plan social media campaign across platforms

Due: Jun 13, 2025 (in 35 days)

Create paid advertising strategy (PPC, display, social)

Due: Jun 20, 2025 (in 42 days)

Develop PR and media outreach plan

Due: Jun 27, 2025 (in 49 days)

Identify influencer and partnership opportunities

Due: Jul 04, 2025 (in 56 days)

Create pre-launch teaser campaign

Due: Jul 11, 2025 (in 63 days)

Design and develop product website/landing pages

Due: Jul 18, 2025 (in 70 days)

Produce product videos and visual assets

Due: Jul 23, 2025 (in 75 days)

Prepare SEO strategy for product-related content

Due: Jul 28, 2025 (in 80 days)

Plan launch day promotional activities

Due: Jul 31, 2025 (in 83 days)

Create media kit for press and partners

Due: Aug 03, 2025 (in 86 days)

LAUNCH DAY: Execute all marketing activities

Due: Aug 07, 2025 (in 90 days)

Implement social listening for customer feedback

Due: Aug 08, 2025 (in 91 days)

Launch first post-release email nurture campaign

Due: Aug 10, 2025 (in 93 days)

Optimize ad campaigns based on initial performance

Due: Aug 14, 2025 (in 97 days)

Publish customer success stories and testimonials

Due: Aug 21, 2025 (in 104 days)

Analyze campaign results and optimize strategy

Due: Aug 28, 2025 (in 111 days)

Plan phase 2 marketing activities

Due: Sep 06, 2025 (in 120 days)