Comprehensive Product Launch Plan

Define product positioning and key messaging

Due: Jul 03, 2025 (in 1 days)

Conduct market research and competitive analysis

Due: Jul 05, 2025 (in 3 days)

Finalize pricing strategy and model

Due: Jul 09, 2025 (in 7 days)

Create product launch brief document

Due: Jul 12, 2025 (in 10 days)

Develop launch timeline with key milestones

Due: Jul 16, 2025 (in 14 days)

Establish success metrics and KPIs

Due: Jul 19, 2025 (in 17 days)

Develop sales enablement materials

Due: Jul 23, 2025 (in 21 days)

Create product demo and training materials

Due: Jul 27, 2025 (in 25 days)

Finalize product packaging and design

Due: Aug 01, 2025 (in 30 days)

Set up beta testing program

Due: Aug 06, 2025 (in 35 days)

Collect and implement feedback from beta testers

Due: Aug 13, 2025 (in 42 days)

Create marketing collateral (brochures, one-pagers)

Due: Aug 20, 2025 (in 49 days)

Build product webpage and landing pages

Due: Aug 27, 2025 (in 56 days)

Develop content marketing assets (blogs, videos)

Due: Sep 03, 2025 (in 63 days)

Prepare social media campaign

Due: Sep 10, 2025 (in 70 days)

Create press release and media kit

Due: Sep 15, 2025 (in 75 days)

Brief press and industry analysts

Due: Sep 20, 2025 (in 80 days)

Finalize email marketing sequence

Due: Sep 23, 2025 (in 83 days)

Train sales and customer support teams

Due: Sep 26, 2025 (in 86 days)

Conduct final product QA testing

Due: Sep 28, 2025 (in 88 days)

LAUNCH DAY: Activate marketing campaigns

Due: Sep 30, 2025 (in 90 days)

Monitor social media and respond to customer feedback

Due: Oct 03, 2025 (in 93 days)

Track initial sales and conversion metrics

Due: Oct 07, 2025 (in 97 days)

Send first post-launch customer communication

Due: Oct 10, 2025 (in 100 days)

Conduct launch retrospective with team

Due: Oct 14, 2025 (in 104 days)

Prepare 30-day post-launch report

Due: Oct 30, 2025 (in 120 days)