Complete step-by-step task list for planning and executing a successful product launch
Product LaunchDefine product positioning and key messaging
Due: May 10, 2025 (in 1 days)
Conduct market research and competitive analysis
Due: May 12, 2025 (in 3 days)
Finalize pricing strategy and model
Due: May 16, 2025 (in 7 days)
Create product launch brief document
Due: May 19, 2025 (in 10 days)
Develop launch timeline with key milestones
Due: May 23, 2025 (in 14 days)
Establish success metrics and KPIs
Due: May 26, 2025 (in 17 days)
Develop sales enablement materials
Due: May 30, 2025 (in 21 days)
Create product demo and training materials
Due: Jun 03, 2025 (in 25 days)
Finalize product packaging and design
Due: Jun 08, 2025 (in 30 days)
Set up beta testing program
Due: Jun 13, 2025 (in 35 days)
Collect and implement feedback from beta testers
Due: Jun 20, 2025 (in 42 days)
Create marketing collateral (brochures, one-pagers)
Due: Jun 27, 2025 (in 49 days)
Build product webpage and landing pages
Due: Jul 04, 2025 (in 56 days)
Develop content marketing assets (blogs, videos)
Due: Jul 11, 2025 (in 63 days)
Prepare social media campaign
Due: Jul 18, 2025 (in 70 days)
Create press release and media kit
Due: Jul 23, 2025 (in 75 days)
Brief press and industry analysts
Due: Jul 28, 2025 (in 80 days)
Finalize email marketing sequence
Due: Jul 31, 2025 (in 83 days)
Train sales and customer support teams
Due: Aug 03, 2025 (in 86 days)
Conduct final product QA testing
Due: Aug 05, 2025 (in 88 days)
LAUNCH DAY: Activate marketing campaigns
Due: Aug 07, 2025 (in 90 days)
Monitor social media and respond to customer feedback
Due: Aug 10, 2025 (in 93 days)
Track initial sales and conversion metrics
Due: Aug 14, 2025 (in 97 days)
Send first post-launch customer communication
Due: Aug 17, 2025 (in 100 days)
Conduct launch retrospective with team
Due: Aug 21, 2025 (in 104 days)
Prepare 30-day post-launch report
Due: Sep 06, 2025 (in 120 days)
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