Comprehensive Product Launch Plan

Comprehensive Product Launch Plan

Complete step-by-step task list for planning and executing a successful product launch

Product Launch

Template Items (26)

  • Define product positioning and key messaging

    Due: May 10, 2025 (in 1 days)

    #1
  • Conduct market research and competitive analysis

    Due: May 12, 2025 (in 3 days)

    #2
  • Finalize pricing strategy and model

    Due: May 16, 2025 (in 7 days)

    #3
  • Create product launch brief document

    Due: May 19, 2025 (in 10 days)

    #4
  • Develop launch timeline with key milestones

    Due: May 23, 2025 (in 14 days)

    #5
  • Establish success metrics and KPIs

    Due: May 26, 2025 (in 17 days)

    #6
  • Develop sales enablement materials

    Due: May 30, 2025 (in 21 days)

    #7
  • Create product demo and training materials

    Due: Jun 03, 2025 (in 25 days)

    #8
  • Finalize product packaging and design

    Due: Jun 08, 2025 (in 30 days)

    #9
  • Set up beta testing program

    Due: Jun 13, 2025 (in 35 days)

    #10
  • Collect and implement feedback from beta testers

    Due: Jun 20, 2025 (in 42 days)

    #11
  • Create marketing collateral (brochures, one-pagers)

    Due: Jun 27, 2025 (in 49 days)

    #12
  • Build product webpage and landing pages

    Due: Jul 04, 2025 (in 56 days)

    #13
  • Develop content marketing assets (blogs, videos)

    Due: Jul 11, 2025 (in 63 days)

    #14
  • Prepare social media campaign

    Due: Jul 18, 2025 (in 70 days)

    #15
  • Create press release and media kit

    Due: Jul 23, 2025 (in 75 days)

    #16
  • Brief press and industry analysts

    Due: Jul 28, 2025 (in 80 days)

    #17
  • Finalize email marketing sequence

    Due: Jul 31, 2025 (in 83 days)

    #18
  • Train sales and customer support teams

    Due: Aug 03, 2025 (in 86 days)

    #19
  • Conduct final product QA testing

    Due: Aug 05, 2025 (in 88 days)

    #20
  • LAUNCH DAY: Activate marketing campaigns

    Due: Aug 07, 2025 (in 90 days)

    #21
  • Monitor social media and respond to customer feedback

    Due: Aug 10, 2025 (in 93 days)

    #22
  • Track initial sales and conversion metrics

    Due: Aug 14, 2025 (in 97 days)

    #23
  • Send first post-launch customer communication

    Due: Aug 17, 2025 (in 100 days)

    #24
  • Conduct launch retrospective with team

    Due: Aug 21, 2025 (in 104 days)

    #25
  • Prepare 30-day post-launch report

    Due: Sep 06, 2025 (in 120 days)

    #26

Using this template will create a new list with all the items shown above. You can set a custom start date for calculating due dates.

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