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SaaS Product Launch

SaaS Product Launch

Specialized launch plan tailored for software-as-a-service products

Product Launch

Template Items (24)

  • Define SaaS pricing tiers and model

    +1 day after start

    #1

  • Develop user onboarding flow

    +3 days after start

    #2

  • Create account sign-up process

    +7 days after start

    #3

  • Set up analytics and tracking

    +10 days after start

    #4

  • Implement payment processing system

    +14 days after start

    #5

  • Develop freemium model (if applicable)

    +18 days after start

    #6

  • Create customer support documentation

    +22 days after start

    #7

  • Set up knowledge base and help center

    +28 days after start

    #8

  • Implement automated email sequences

    +35 days after start

    #9

  • Create product walkthrough videos

    +42 days after start

    #10

  • Design and implement in-app guidance

    +49 days after start

    #11

  • Set up customer feedback mechanisms

    +56 days after start

    #12

  • Launch private beta program

    +63 days after start

    #13

  • Collect and address beta feedback

    +70 days after start

    #14

  • Implement final pre-launch product changes

    +77 days after start

    #15

  • Set up referral program

    +81 days after start

    #16

  • Create API documentation

    +84 days after start

    #17

  • Test billing and subscription management

    +87 days after start

    #18

  • Prepare technical support team

    +89 days after start

    #19

  • LAUNCH DAY: Open public access

    +90 days after start

    #20

  • Monitor system performance and uptime

    +91 days after start

    #21

  • Track user activation and conversion rates

    +97 days after start

    #22

  • Analyze churn metrics and user engagement

    +104 days after start

    #23

  • Plan feature roadmap based on user feedback

    +120 days after start

    #24

Using this template will create a new list with all the items shown above. You can rename the list, and optionally add due dates counted from a start date you choose.

Built for software launches

24 tasks shaped around the things that are specific to shipping software as a service: onboarding flows, trial mechanics, pricing tiers, billing, churn instrumentation, and support readiness. A generic launch plan skips most of these, which is why SaaS launches so often go live technically sound and commercially blind.

What makes a SaaS launch different

You aren't shipping a finished thing. You're opening a door, and everything that matters happens after someone walks through it. That's why so much of this list sits downstream of launch day — activation tracking, retention checks, the first churn conversations.

The onboarding tasks deserve disproportionate attention. Most trial users decide within one session whether the product is worth a second one, and no amount of launch marketing recovers a first run that leaves people stranded. Walk your own signup flow on a clean account before you send anyone else through it.

Get the instrumentation in before launch

Analytics and event tracking appear early in the list for a reason: retrofitting them means your first cohort — the most informative users you'll ever have — is invisible. Decide before launch which events define activation for your product, and confirm they're firing.

Billing deserves the same treatment. Test the upgrade path, the downgrade path, the failed-payment path, and a cancellation, with real card details, before the first customer finds an edge you didn't.

Timing

Four to six weeks is realistic if the product is built. Turn on due dates if a launch date is already public — the trial-expiry and follow-up tasks are time-sensitive in a way the rest aren't.

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