FreeToDoList
Sign up

Product Launch Timeline

Product Launch Timeline

Detailed timeline with key milestones for managing your product launch process

Product Launch

Template Items (27)

  • PLANNING PHASE: Kick off product launch planning

    +1 day after start

    #1

  • Define product scope and requirements

    +3 days after start

    #2

  • Create product launch strategy document

    +7 days after start

    #3

  • Develop preliminary budget

    +10 days after start

    #4

  • Assign team roles and responsibilities

    +14 days after start

    #5

  • Identify risks and create mitigation plan

    +18 days after start

    #6

  • DEVELOPMENT PHASE: Finalize product specifications

    +22 days after start

    #7

  • Complete product design and development

    +30 days after start

    #8

  • Create marketing and sales materials

    +38 days after start

    #9

  • Establish distribution and logistics plan

    +45 days after start

    #10

  • Set up customer support processes

    +52 days after start

    #11

  • PRE-LAUNCH PHASE: Begin beta testing program

    +60 days after start

    #12

  • Train internal teams on product

    +67 days after start

    #13

  • Launch pre-order or early access program

    +74 days after start

    #14

  • Brief press and industry analysts

    +79 days after start

    #15

  • Conduct final product testing

    +83 days after start

    #16

  • Finalize all marketing assets

    +86 days after start

    #17

  • Prepare launch day communications

    +89 days after start

    #18

  • LAUNCH PHASE: Official product launch

    +90 days after start

    #19

  • Activate all marketing campaigns

    +90 days after start

    #20

  • Monitor initial customer feedback

    +91 days after start

    #21

  • Support sales team with customer inquiries

    +93 days after start

    #22

  • Address any immediate product issues

    +95 days after start

    #23

  • POST-LAUNCH PHASE: First week performance review

    +97 days after start

    #24

  • Launch customer satisfaction survey

    +104 days after start

    #25

  • Plan product roadmap updates based on feedback

    +111 days after start

    #26

  • One-month post-launch review meeting

    +120 days after start

    #27

Using this template will create a new list with all the items shown above. You can rename the list, and optionally add due dates counted from a start date you choose.

What this timeline covers

27 milestones arranged by when they need to happen rather than by which team owns them. It's built for the person answering are we going to make the date? — a product manager, a founder, whoever is holding the launch together. The value is in the ordering: each milestone sits where it does because something later depends on it.

Reading the schedule

Turn on due dates when you use this one. The offsets are the point — they encode the lead times that trip launches up, like the gap between finishing creative and having it approved, or between code freeze and a store review clearing.

Set your start date by counting backwards from the launch date you've committed to, not forwards from today. If that math puts early milestones in the past, you've found your problem before it found you, and you still have the option of moving the date rather than discovering the crunch three weeks in.

Where launches actually slip

Rarely on the build. Almost always on the approvals and dependencies that run through other people: legal sign-off, a partner's schedule, an app store review, a printer's lead time. Those are the milestones worth padding, because you don't control them.

The other reliable slip is treating launch day as the finish line. The last several milestones sit after the launch — monitoring, response, iteration — and they're the ones that determine whether the thing you shipped keeps working.

Pair this with the Comprehensive Product Launch Plan if you also need the task-level detail underneath each milestone.

Related templates

Browse all todo list templates